Monday, March 23, 2015

Turn Noise into Messages with Purpose

Restructuring around here. I’m back to posting on Mondays & Wednesdays.
Mondays I’ll focus on the Business of Creating.
Wednesdays will be all about The Love of the Craft (specific writing-related posts).
“The beginning is always today.” Mary Shelley


Turn Noise into Messages with Purpose

I don’t need to tell you how noisy it is out there. We’re bombarded. With sales pitches. Propaganda. INFORMATION.

If you have a message you’re hoping will reach people, then listen up. You need to be intentional about the noise you create. Turn the noise into messages with purpose.

We could learn a thing or two from dolphins. “Echolocation works by creating high or low-pitched sounds and measuring the time it takes those sounds to bounce off of nearby objects and back to the host. By using echolocation dolphins can determine how far an object is, what direction it is traveling in, if it is above or below them, how large it is and whether it is a dense or hollow object.”
We need to become echo-locators. Our goal is to find our audience, right? Dolphins are wise to measure. Each click and pulse they make is deliberate. Their noises contribute to an imperative part of their survival skills. Essentially, dolphins are locating what might be valuable to them under water. Or even what could present itself as a threat.
3 Questions to Consider

·         Does what I’m communicating serve any purpose? Are people gaining anything from this or discovering more about who I authentically am?

·         Has this been said a million times before? Put another way, am I contributing anything fresh or new to this topic?

·         Is all this noise I’m making distracting me from investing in something more meaningful/valuable?

It took a lot of restraint to not title this post Turn Noise into Messages with Porpoise. ;-)

*reference article

1 comment:

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