*You’ll need to turn off my playlist for this:
What are you trying to do with your writing? What is anyone trying to do when they write? Say something, right? We write to communicate a message, a moment, a story, a character or a legend. We write as a form of expression.
About once every five years a commercial is aired that nails it, a commercial that’s able to tell a beautiful or compelling story in less than two minutes. The Levi’s one I’ve chosen to post is just over a minute long and it rates as my favorite commercial of all time. And I consider myself somewhat of a commercial connoisseur. I used to turn on the TV as a kid and if nothing else was on, I’d be content and satisfied to watch commercials for hours. I’ve always enjoyed deciphering “what works” and what’s insulting in commercials.
Maybe it’s the music that entices me with this one, but if you watch it you’ll see there’s a story there (I love when the guy slows down for a moment behind the elderly couple).
What does this commercial say to you? And what is your favorite commercial of all time?
*commercial thanks to YouTube and Levi's
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